Triffic : New Way For Businesses and Services
“Triffic is a new way for businesses and services to take advantage of augmented reality and blockchain technology to create and manage innovative and immersive customer loyalty programs.For users, Triffic is an elegant solution that makes earning funds as easy as travelling about. It requires no lifestyle changes and can be used anywhere in the world.”
The Loyalty market is a $500 billion opportunity for blockchain-based infrastructure.
● While many companies run their own loyalty programs, they are normally based onindividual proprietary systems that are expensive to develop internally.
● Users are expected to carry multiple cards or download multiple apps to keep track oftheir various loyalty program memberships.
The Triffic ecosystem provides a more efficient way for companies of all sizes to create, market and promote their loyalty program.
● Companies use the Triffic App to create augmented reality beacons outside theirpremises or in high-traffic areas which drive footfall.
● Beacons can contain GPS Tokens, the blockchain-based cryptocurrency that powersthe Triffic ecosystem.
GPS Tokens can be acquired with or without investment because of the revenue-generating gamification features of the Triffic App.
● The unique ‘Proof of Effort’ smart contract that validates user earnings is based on avariety of factors including geolocation and traffic congestion.
Unlike all other loyalty programs, GPS Tokens have an actual monetary value.
● GPS Tokens can be cashed out and exchanged into fiat using any participating cryptocurrency exchange.
The Loyalty Program Problem
Brands Have Several Issues With Loyalty Programs
Loyalty programs are notoriously expensive to set up and it is also very difficult to attract new customers with a loyalty program as most members tend to be existing customers who have signed up in-store or via a direct mailing. In general, new customers are often reluctant to sign up for loyalty programs to unfamiliar businesses because:
1. The added value is not immediately apparent.
2. There are so many loyalty programs to join.
What are GPS Tokens?
GPS Tokens are the utility token that acts as the underlying transaction mechanism for the Triffic App and ecosystem.Whereas virtually every other cryptocurrency needs to be purchased on an exchange, our unique geolocation-based ‘Proof of Effort’ smart contract means that it is possible to earn GPS Tokens simply by walking or driving about. In fact, GPS Tokens can be earned by simply going about your normal day-to-day routine.
- Marketing and Advertising
A business owner can increase brand awareness and increase customer footfall to their location by creating an augmented reality cache full of GPS Tokens. Normally,this would be outside their premises, but it could be anywhere. Visitors to the location can access a proportion of the stored value by performing a task, which could be anything from liking the business on social media to stepping inside and buying a product.
- Fun and Games
Triffic makes it easy for people to create scavenger hunt styled games, which can reward participants. For example, someone can create an augmented reality series of caches that contain messages and clues, and users can compete against each other to win the GPS Token reward that is contained in the final cache.
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